De Rosa was born in 1953 from an idea of Ugo De Rosa, then only 19 years old. His passion for cycling and the skills he gained in racing were the seed from which the prestigious brand was born, a reference point for professional racing bicycles in the 1960s and 1970s and still an example of Italian pride today. On the occasion of its seventy candles, the Cusano Milanino-based company has put into production a new bicycle model that honors the past and looks to the future. The result of tradition and the most modern technologies, the new De Rosa 70 is wonderful, light, high-performance and ready to give great emotions.