Starting out in a small store, the brands' customers were immediately drawn to the modern, unconventional range of jewellery on offer. The real key to Nove25's early success, however, is that it was one of the first brands to offer customised jewelry.

The boutique grew, opening new stores and gaining a wider following. Over the years, however, it has never lost sight of its mission to capture and convey its customers' ideas and emotions, creating jewelry that lets each individual express themselves, whatever the context.

Today Nove25 has 17 single-brand stores across Italy, Switzerland and Spain, and an online store that is becoming more and more popular day by day.